About Us

About Us
Here at rie:sel design, we’ve always had a special passion for bicycles. It all began with a colourful, self-adhesive frame, a cut-up PET bottle to protect against mud, and a back room serving as a storeroom.

We soon realised that many cyclists wanted more colour and individuality on their bikes – and so rie:sel design was founded in 2013. With the aim of combining functionality and design at our heart, we have since sought to give everyone the opportunity to express their own personality through their bike.

We don’t care what sort of bike you ride, whether you’re more of a ‘I cycle to work’ sort of person or whether you regularly shred the toughest trails. We don’t care whether you’re a colourful character or prefer a more understated look, whether you want to cover your whole bike in colour or just add a tiny highlight. The only thing that matters is the joy of cycling and a design that suits you. And so, for the past 10 years, we’ve been fulfilling our community’s desire for more individuality on their bikes!

BEHIND RIE:SEL DESIGN
Here at rie:sel design, we celebrate individuality just as much as the joy of an after-work ride with friends. We’re a team with a special connection to bikes. A team of creative minds, organisational talents and skilled craftspeople. A team with the courage to be different, to stand out and to polarise opinion. A team that embraces diversity – we love everything from gravel and road bikes to cross-country and mountain bikes.